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‘The Most Disastrous Campaign Ever’ comes to TV
We’re excited to have launched the latest chapter of ‘The Most Disastrous Campaign Ever’, marking Hiscox’s return to UK TV advertising for the first time in nearly 10 years. Created by Uncommon Creative Studio, with media planning and buying by Mediaplus, our new set of TV ads ‘accidentally’ go wrong in a series of interesting and amusing ways to show that running a small business can come with some unexpected risks.
From missed deadlines and technical glitches to supplier setbacks and unexpected claims, things can and do go wrong. By bringing some of these potential disasters to life, we show that Hiscox understands small businesses and how business insurance can help.
Hats off to the small business owners who do it all
Small business owners do it all, the accounting, marketing, handling of IT issues and the never-ending sales calls. They’re handling a plethora of roles each day and wearing many ‘hats’.
As a specialist insurer of more than 500,000 UK businesses, Hiscox understands these pressures more than most and we thought it was time that we celebrate the multitasking heroes behind Britain’s small businesses. That’s why Hiscox has teamed up with milliner-to-the-stars Stephen Jones OBE to create a high-fashion hat collection inspired by some of the most common roles small business owners take on.