‘All along the way people will say “that’s not the way we do it” and “I don’t understand why you’re asking me to do it this way” ‘ says Edwina Dunn, CEO of Starcount, a data-driven social media agency.

‘It’s all about breaking the mould. So every day you have to come in and believe… and make sure every person around you believes as well,’ she says of entrepreneurs who are building their business.

Watch our film to find out more about the challenges Edwina Dunn faced when she co-founded data science company Dunnhumby that went on to collaborate with Tesco on their hugely successful Clubcard.

Find out more about Starcount