Fi Grayson: Know your worth

Authored by Hiscox Experts.
2 min read
Read Fi Grayson's unskippable advice

Asserting your worth is important because if you don’t believe in yourself, how on Earth is anyone else going to? 

Hi, my name is Fiona Grayson, and this is my unskippable minute.

I'm the founder of a company called She can. She did., which is the UK's first benefits programme for self-employed women in the UK. 

In 2018, I tried to get investment for it. Every investor said, "What's the traction, is it up and running?" I said, "No, that's why I need the money." I had a female investor lined up to go for it, and her business took a massive hit, and she basically said, "Just get it off the ground, Fiona, in whatever way you can."

I initially had an offer to invest in September 2018, For about six weeks, I was back and forth with investors, they offered to invest and they wanted X percentage in the business, and it was just ridiculous.

I want this off the ground, I believe in this so much, but it's just that gut feeling of being like: "That's not right."

I'm quite proud of that, because it was a group of four middle-aged men and I was 26 at the time, and just having that conversation: "Well if you're not budging, I'll walk away from that."

The plan isn't to get investment now. I want to get this off the ground. The minute you make it really clear what you stand for, people either align with it or they don’t. 

If you don’t know your worth, or at least if you don’t assert your worth, no one...well, why would anyone believe in you if you don’t believe in yourself?

At Hiscox, we want to help your small business thrive. Our blog has many articles you may find relevant and useful as your business grows. But these articles aren’t professional advice. So, to find out more on a subject we cover here, please seek professional assistance.

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Hiscox Experts

The Hiscox Experts are leaders valued for their experience within the insurance industry. Their specialisms include areas such as professional indemnity and public liability, across industries including media, technology, and broader professional services. All content authored by the Hiscox Experts is in line with our editorial guidelines.