We recently unveiled a new brand campaign which launched with a TV advertisement on 11th May. It brings to life the values Hiscox shares with customers – that acting with honesty, fairness and courage is the right thing to do.
Dubbed by our team “There is a light” it has been created by VCCP, bought and planned by Vizeum and produced by ‘Tinker, Tailor, Soldier, Spy’ and BAFTA award-winning director Tomas Alfredson.
We wanted to capture how a campaign like this evolves from an idea into the finished product and hope you enjoy our behind the scenes video.
For the making of Hiscox’s 2014 advert, The House I Grew Up In, click here.