We recently unveiled a new brand campaign which launched with a TV advertisement on 11th May. It brings to life the values Hiscox shares with customers – that acting with honesty, fairness and courage is the right thing to do.

Dubbed by our team “There is a light” it has been created by VCCP, bought and planned by Vizeum and produced by ‘Tinker, Tailor, Soldier, Spy’ and BAFTA award-winning director Tomas Alfredson.

We wanted to capture how a campaign like this evolves from an idea into the finished product and hope you enjoy our behind the scenes video.

Click to view the finished advert

For the making of Hiscox’s 2014 advert, The House I Grew Up In, click here.