Hiscox’s Group Digital Manager – Ronnie Brown, shares the latest hints, tips and things you should know when it comes to your digital business life.
This week – LinkedIn goes for better news; the UK government leading the digital way; and, how data = love.
#1: LinkedIn and Pulse
We know that, in most markets, LinkedIn is a major media channel for SMEs and this move to include more dynamic news on a user’s homepage, provided by LinkedIn’s social news reading app Pulse, has been polarising. It gives LinkedIn more prominence in the mobile space and some see it as a useful addition to provide more tailored and varied content. Others see it as a more cynical ploy to gain more data and keep users on the site for longer – thus aiding advertising revenue.
#2: Digital by default
Not exactly a light read but a strategy and set of guidelines issued by the UK government sets a high standard for designing ‘digital by default’ services. It’s been a round a while but is a great resource for providing the framework for digital development and thinking.
#3: Data, algorithms and love
A brilliant, insightful and funny look at how Amy Webb found frustration in online dating sites and then re-engineered the data and algorithms to suit her exact needs. It reveals a great deal about us as humans and our relationship with data and technology.