Hiscox’s Group Digital Manager – Ronnie Brown, shares the latest hints, tips and things you should know when it comes to your digital business life.
This week – using personal social data; see your LinkedIn network in a pretty graph; and, a novel way to sack someone.
#1: Social data and trust
Two separate but related sites – fidbacks.com and naymz.com – were highlighted to me in the last few weeks, both attempting to judge a person’s reputation or trustworthiness from social data. This got me thinking about how businesses can use social data to learn more about their customers and suppliers and whether they pose any sort of risk. Could social data indicate a customer who might be a poor payer for example? Someone with a high feedback rating as a seller on eBay may prove to be a more careful and considered individual/business.
#2: LinkedIn and InMaps
I was very lucky this week to have lunch (along with quite a few other people) with one of the founders of LinkedIn (Allen Blue). He had a fascinating story to tell about how the platform came about and has grown. This made me look at my connections in a different light and also re-visit my InMap – the visual representation of your LinkedIn connections. If you’ve never done it, have a look at your own here.
#3: Sacked by Instagram
In what I think is a first, Rivaldo (the former Barcelona and AC Milan football player) who is currently President of Mogi Mirim in his native Brazil, announced the sacking of the club’s manager by Instagram. Very different to the usual dull press conference.