In the next in our series profiling some of the leading Sunday Times Hiscox Tech Track 100 companies, we speak to Sarah Wood, the co-founder and COO/CMO of Unruly.

Founded in 2006, Unruly’s technology helps power brand adverts to “go viral” by selecting the best channels to enable the videos to reach the widest possible audience. If your friends, family or colleagues are all talking about a brand video on social media and the views keep racking up on YouTube, chances are you’re looking at Unruly’s technology in action.

In our video interview below, Sarah discusses how the company realised they’d hit upon a great idea when they released their viral video chart and Google came calling. But an average three year sales growth comes with new challenges, and Sarah also discusses the risks they took in expanding to America, as well as the issues they face in finding the right skilled professionals to help their business grow.

If you’ve enjoyed Sarah’s interview, you may also be interested in our interviews with Tech Track 100 table topper LMAX Exchange and IT consultancy Ntegra, while you can also read my analysis of this year’s list.

For more information on the Sunday Times Hiscox Tech Track 100 click here.