Marketing, management, publishing, even business insurance... everyone's mimicking tech start-up culture and ways of working. In Geek to Peak we look at the whos, the hows, and the whys, while delving into this year's Tech Track 100.
'This blog is designed to offer insight, tools and inspiration for small business owners. Forget lofty, jargon-filled advice; we are more concerned with the real and human factors in business, what it actually feels like to set-up, run and live with a small business - the everyday and emotional realities. We hope to share tips and start conversations about how to work more effectively.'