TripAdvisor, MoneySupermarket, and GoCompare are all types of affiliates. Effectively, affiliate marketing is where affiliates host websites or send out emails that feature your products or services. Users who click on links to these products or services through an affiliate, are directed to your website to finish the transaction.

Affiliate marketing can be great for growing your sales force without growing your headcount. It’s can be a low risk environment and also helps you reach shoppers searching on comparison sites. Here are some hints and tips to help you understand the benefits that affiliate marketing can offer.