Personality Calculator

Authored by Hiscox Experts.
4 min read
Person Working with Laptop and Mobile Phone

At Hiscox, we've always believed that the most important part of any business is the people behind it, but be it presenting a proposal, chasing an invoice or just getting a foot in the door, we all work differently. Different things push our buttons.

To get a better idea about what might make you tick, why not try the Hiscox Personality Calculator.

Take this 10 question quiz to discover your personality type, and understand how others may see you. Write down the option that comes closest to your 'ideal' answer - you'll need to total them at the end. Try not to think about it too hard; choose instinctively...

Q1. Someone you work with comes to you with a personal problem. You:

Talking about problems

a) are secretly annoyed. Tell them politely that you don't have time for this, and/or direct them to someone else

b) try to cheer them up

c) put work aside, sit down with them, listen and empathise

d) try to work out a logical solution to their problem

Q2. You've been invited to a party where there will be many people that you don't know. You:

Illustration of a party

a) try to squeeze in a quick visit to distribute a few business cards

b) see this as a great networking opportunity, and end up entertaining a circle of people around you

c) go, and spend the night chatting to one or two people on your wavelength

d) avoid it if you can - crowds of people leave you cold

Q3. You are choosing a horse at the Grand National. You:

Bookies at The Grand National illustration

a) follow the bookie's favourite

b) seek out a tip from friends-in-the-know

c) choose one whose name you like

d) do some research, and work out the odds yourself

Q4. If there were objects around your workspace to inspire you, they would be:

Man with a train at his desk illustration

a) reminders of past, successful projects or campaigns

b) inspirational photos, such as space-flights, mountain-climbers or tropical islands

c) green plants and photos of family, partner, friends or pets

d) something quirky or rare, such as miniature train models or antique matchboxes

Q5. If you were to invent a board game, it would be one that:

Illustration of a man playing a board game

a) was highly competitive, but where the rules were clearly understood

b) involved taking risks and/or using your imagination

c) involved team work

d) relied on deductive reasoning skills

Q6. Your motto in life could well be:

Life motto in scrabble letters

a) 'you only get out what you put in'

b) 'reach for the stars'

c) 'take time out to smell the roses'

d) 'all of life is a solvable riddle'

Q7. Your friends and colleagues would describe your attitude to work as:

Business people competing

a) driven, sometimes over-the-top

b) more like creative play than work

c) slightly less important than the people involved

d) also your hobby

Q8. If pushed to make a decision quickly, typically you would:

Illustration of man scratching head and looking at paper

a) be able to do so without any stress

b) keep asking questions and change your mind a few times

c) feel slightly flustered, and ask others for advice

d) wait until you had all the facts, and then decide

Q9. Your attitude towards emails is:

Fingers on keyboard

a) a useful tool to get information across quickly

b) an excellent way to expand ideas and to get them to many people at once

c) a necessary evil - you prefer face-to-face communication

d) an ideal way to deal with people and projects without the face-to-face

Q10. If you had one weakness, your family and friends would say it was:

Business woman lifting weights

a) not knowing how to slow down and relax

b) not following through on what you say you will do

c) being too modest, or letting others take the credit

d) not showing your feelings enough


Total up the number of A's, B's, C's and D's you've written down. Whichever letter comes out as the highest, click on the relevant link below to find out about what your personality could tell you.

Example: If I totalled 4 B's and 6 C's, my result would be "C. Negotiator".

A. Go-getter

B. Visionary

C. Negotiator

D. Thinker

Want to find out about your client's personality 'type'? Use the client personality calculator to better understand how to work with your clients and prospects.

About the Quiz

The Hiscox Personality Calculator is a tool developed by psychologist Donna Dawson, a recognised specialist in personality behaviour and relationships.

The tool is designed to determine four core personality types: 'go-getter', 'visionary', 'negotiator' and 'thinker'. There are elements of each of these in all of us but, in most cases, one type is predominant. These typologies are based on a combination of business archetypes culled from academic and popular reading material and Donna's own professional experience.

After completing the questionnaires, the tool will reveal which personality type you or your client is most likely to be, including tips on how you can communicate and work more efficiently.

It also offers more specific tips on seven common business challenges:

  1. getting a foot in the door (i.e. making an impression at first meetings)
  2. pitching new ideas/work (i.e. projects)
  3. writing proposals or reports
  4. presenting
  5. chasing for feedback (or an invoice!)
  6. giving feedback, or delivering bad news
  7. communicating on someone else's terms (i.e. to keep them happy)
Terms & Conditions

Terms and condition for use of the personality assessment application 14 August 2013

These terms should be used in addition to the main terms that relate to the website which can be found at

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At Hiscox, we want to help your small business thrive. Our blog has many articles you may find relevant and useful as your business grows. But these articles aren’t professional advice. So, to find out more on a subject we cover here, please seek professional assistance.

Hiscox Experts

The Hiscox Experts are leaders valued for their experience within the insurance industry. Their specialisms include areas such as professional indemnity and public liability, across industries including media, technology, and broader professional services. All content authored by the Hiscox Experts is in line with our editorial guidelines.