Client personality calculator

Authored by Hiscox Experts.
4 min read
Blogger organising notes

Do this quiz to identify your client or prospect's personality 'type'. Write down the option that comes closest to your 'ideal' answer. Try not to think too hard about it; choose instinctively. If you are genuinely unsure, you can skip a question, but bear in mind that the more questions you answer, the more accurate the test is likely to be.

Q1. Character traits

Illustration of a man and a woman wearing masks

a) Driven, persistent, pragmatic, goal-oriented

b) Innovative, flexible, imaginative, experience-oriented

c) Empathetic, down-to-earth, reliable, supportive, mediator

d) Analytic, objective, well-informed, self-sufficient

Q2. Working preferences

Illustration of man juggling

a) Works hard, results-driven, juggles projects

b) Generating ideas, living by wits, looking at the bigger picture, minimal supervision

c) Non-directive, leaves details to others, sees both sides, goes with the flow

d) Advance planner, works best alone, uses scientific methods and models

Q3. Demeanour

Illustration of woman daydreaming

a) Extrovert, energetic, positive, confident

b) Extrovert, optimistic, entertaining, quirky

c) Slow walking and talking, easy-going, friendly, laid-back

d) Introvert, slightly eccentric, single-minded but private

Q4. Communication style

Illustration of woman with megaphone

a) Fast-talking, enthusiastic

b) Articulate, dynamic, persuasive

c) Listens well, can sometimes be long-winded to cover all sides and options

d) Polite listener, restrained, thoughtful, gives little away

Q5. Email communication

illustration of hands typing on keyboard

a) Short, to the point, few if any pleasantries, avoids emotion or using emoticons

b) Frequent - full of ideas and exclamation marks, plus generous sprinkling of emoticons

c) Delayed response, sometimes rambling

d) Lives by emails: detailed, lengthy, informative, unemotional

Q6. Working environment

Illustration of man closing door

a) Organised, efficient, with latest tools for the job and time-saving gadgets. Trophies/certificates of past successful campaigns on display

b) Informal, unstructured, creative brain-storming; on the desk are modern telecommunications plus fun gadgets to inspire the imagination

c) A (sometimes) tidy desk with photos of family and/or pets and potted plants; likes routine, stability, team spirit

d) Best computer and communications technology; collector of 'things' left on display on desk, or on shelves

Q7. Appearance

Illustration of man tying tie in the mirror

a) Image-conscious; dress for success, depending on what passes for success in that particular company (suit and tie, latest high-street fashion)

b) Smart casual, such as tailored jeans with an expensive, open-necked shirt with sleeves rolled up

c) Comfortable, 'lived in', such as a crumpled shirt with corduroy trousers, and a pullover

d) Relaxed, such as jeans and trainers, to 'old fashioned' (three-piece tweed suit), to plain eccentric (mismatched socks)

Q8. Decision making

illustration of woman looking at signposts

a) Quick; trusts own judgement

b) Impulsive, spontaneous

c) Collaborative - if not, can procrastinate

d) Slow, cautious, logical and well-researched

Q9. Buying style

illustration of wallet

a) Competitive, one-upmanship, keeps the market in mind.

b) Changeable, inconsistent. Looking for a new angle on an old idea

c) Follows precedent - can be persuaded that it's needed

d) Reluctant to spend; needs convincing

Q10. Presentation style

Illustration of man presenting

a) A 'company person', who can 'pitch' but also self-advertise

b) A charismatic showman, using a multimedia approach

c) Warm, inclusive, balanced

d) Well-prepared, detailed briefs presented in an understated way


Total up the number of A's, B's, C's and D's you've written down. Whichever letter comes out as the highest, click on the relevant link below to find out about what your personality could tell you.

Example: If I totalled 3 A's, 1 B and 6 D's, my result would be "D. Thinker".

A. Go-getter

B. Visionary

C. Negotiator

D. Thinker

Want to find out about your own strengths and weaknesses? Use our personality calculator to discover your personality 'type'.

About the Quiz

The Hiscox Personality Calculator is a tool developed by psychologist Donna Dawson, a recognised specialist in personality behaviour and relationships.

The tool is designed to determine four core personality types: 'go-getter', 'visionary', 'negotiator' and 'thinker'. There are elements of each of these in all of us but, in most cases, one type is predominant. These typologies are based on a combination of business archetypes culled from academic and popular reading material and Donna's own professional experience.

After completing the questionnaires, the tool will reveal which personality type you or your client is most likely to be, including tips on how you can communicate and work more efficiently.

It also offers more specific tips on seven common business challenges:

  1. getting a foot in the door (i.e. making an impression at first meetings)
  2. pitching new ideas/work (i.e. projects)
  3. writing proposals or reports
  4. presenting
  5. chasing for feedback (or an invoice!)
  6. giving feedback, or delivering bad news
  7. communicating on someone else's terms (i.e. to keep them happy)
Terms & Conditions

Terms and condition for use of the personality assessment application 14 August 2013

These terms should be used in addition to the main terms that relate to the website which can be found at

These terms and conditions relate to your use of the Hiscox personality calculator (the 'application') and are in addition to the general terms and conditions for the website found here:

By accessing the application you will be deemed to have accepted these terms and conditions in full. Please take time to review these terms and conditions carefully.

Intellectual property
You may print, reproduce, copy, distribute, store or in any other fashion re-use content (where 'content' means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of the application) but specifically you agree that you will not for any purpose systematically copy content from the application with a view to creating or compiling any form of comprehensive collection, compilation, directory or database unless given express written permissions to do so by Hiscox.

Our application is provided, without charge, on an 'as is' and on an 'as available' basis. Hiscox gives no warranty of any kind that the application will be uninterrupted, free of defects and / or faults.

To the maximum extent permitted by the law Hiscox provides no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality. Hiscox accepts no liability for any damages whatsoever (including, without limitation, incidental and consequential damages, lost profits, or damages resulting from the use or inability to use the application or the content) resulting from the use, or non-availability of the application. You expressly agree that your use of the Applications is at your own risk.

You agree to defend, indemnify and hold Hiscox, its officers, directors, employees, agents, licensors and suppliers, harmless from and against any claims, actions and demands, liabilities and settlements including without limitation, reasonable legal and accounting fees, resulting from, or alleged to result from, your use of the content of the applications in a manner that violates or is alleged to violate these terms and conditions.

Access outside England
If you access the applications from outside the UK, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction. Recognising the global nature of the Internet you agree to comply with all local rules regarding online conduct and acceptable content. Specifically, you agree to comply with all applicable laws regarding the transmission of technical data exported from the country in which you reside.

Changes to terms and conditions and disclaimer Hiscox may change the Application, these terms and conditions and disclaimer set out above from time to time. By continuing to use the Application you accept the current terms and conditions disclaimer. You should check these each time you revisit the site.

At Hiscox, we want to help your small business thrive. Our blog has many articles you may find relevant and useful as your business grows. But these articles aren’t professional advice. So, to find out more on a subject we cover here, please seek professional assistance.

Hiscox Experts

The Hiscox Experts are leaders valued for their experience within the insurance industry. Their specialisms include areas such as professional indemnity and public liability, across industries including media, technology, and broader professional services. All content authored by the Hiscox Experts is in line with our editorial guidelines.