Alex Bec: Find your own niche

Authored by Hiscox Experts.
2 min read
Read Alex Bec's unskippable advice

We've all got a completely unique perspective on the world, we've all had completely unique experiences. And so, not ignoring that I think is absolutely crucial to finding your own niche.

Hi, I'm Alex Bec and this is my unskippable minute.

I would always urge people right at the beginning just to really think about why the world needs their thing. The chances are, it doesn't. 

I think I'd give two really straightforward bits of practical advice for narrowing down a niche.

I think the first is really, truly looking at yourself and what you enjoy, what is it that you get satisfaction from? And I'd go there. And secondly, I'd say what is it that you're providing that is a true need?

If you can marry up those two things, something that you are truly, amazingly passionate for and that you get so much satisfaction out of, plus an audience need that you'd really love to solve, then there's your gold.

This amazing graphic designer called James Victore once said that the things that made you weird as a kid make you special today and I just always loved that. All the things, your strange things around the edges, are probably what people want now. 

At Hiscox, we want to help your small business thrive. Our blog has many articles you may find relevant and useful as your business grows. But these articles aren’t professional advice. So, to find out more on a subject we cover here, please seek professional assistance.

nick telson profile

Nick Telson: Create a financial roadmap

Nick Telson talks about the importance of a good financial base in his one minute video of unskippable advice.

stephen newton profile

Stephen Newton: Find resilience through failure

Watch Stephen Newton's unskippable advice video on the importance of finding resilience through failure.

anju solanki profile

Anju Solanki: The strength of vulnerability

Learn about Anju Solanki's unskippable advice in her one minute video on the strength of vulnerability.

Hiscox Experts

The Hiscox Experts are leaders valued for their experience within the insurance industry. Their specialisms include areas such as professional indemnity and public liability, across industries including media, technology, and broader professional services. All content authored by the Hiscox Experts is in line with our editorial guidelines.