It’s been around for so long that the importance of email when it comes to marketing your business can be overlooked in favour of other, newer, digital tools. But email is one of the most cost effective marketing techniques, allowing organisations to reach a large number of clients and prospects at a relatively low cost.

If you want to share news, while building and maintaining relationships with potential, current and lapsed customers, email could be a central part of your digital marketing strategy. Here’s how you can get started.