In a marketplace that’s never been so noisy, standing out is vital whatever your wares. Instant recognition is the imperative – and not just for consumer goods or commercial services. As we celebrate the life of one of the world’s most recognised icons this summer, Her Majesty the Queen, it got us thinking about how royal insignia have been used throughout history to signify everything from loyalty to modern business.

 

History of branding, the first brand

History of branding, battlefield insignia

HIscox_Business_Slide-4

History of branding Weavers' Company

History of branding, Duchy Originals

History of branding, Hiscox Fleur de Lys