Hiscox’s Group Digital Manager – Ronnie Brown, shares the latest hints, tips and things you should know when it comes to your digital business life.
This week’s edition – Apple’s core get’s a revamp; embedding with Google+; and, ask not what a brand can do for you, but what you can do for a brand.
#1: Apple – new phones & iOS7
Over the past week or so those folks at Apple have released a couple of new phones (iPhone 5C and 5S) and a new operating system (iOS 7). The usual clamour ensued but in reality, there’s nothing truly new or game changing in any of these products. The priority for all businesses however should be the testing of their various digital assets in iOS 7 as soon as possible to ensure compatibility.
#2: Embedding posts with Google+
Hot on the heels of Facebook, Google+ now also allows you to embed your posts into web pages. More eyes for your SEO friendly content!
#3: Brands get demanding
Not strictly digital but this study on how brands are responding to the need to secure a more sustainable and socially responsible future struck a chord. This survey suggests businesses should be asking more of their customers when it comes to doing the ‘right’ thing.