Do this quiz to identify your client or prospect's personality 'type'. Choose the option that comes closest to your 'ideal' answer. Try not to think too hard about it; choose instinctively. If you are genuinely unsure, you can skip a question but bear in mind that the more questions you answer, the more accurate the test is likely to be.
Driven, persistent, pragmatic, goal-oriented.
Innovative, flexible, imaginative, experience-oriented.
Empathetic, down-to-earth, reliable, supportive, mediator.
Analytic, objective, well-informed, self-sufficient.
Works hard, results-driven, juggles projects.
Generating ideas, living by wits, looking at the bigger picture, minimal supervision.
Non-directive, leaves details to others, sees both sides, goes with the flow.
Advance planner, works best alone, uses scientific methods & models.
Extravert, energetic, positive, confident.
Extravert, optimistic, entertaining, quirky.
Slow walking and talking, easy-going, friendly, laid-back.
Introvert, slightly eccentric, single-minded but private.
Articulate, dynamic, persuasive.
Listens well, can sometimes be long-winded to cover all sides and options.
Polite listener, restrained, thoughtful, gives little away.
Short, to the point, few if any pleasantries, avoids emotion or using emoticons.
Frequent - full of ideas and exclamation marks, plus generous sprinkling of emoticons.
Delayed response, sometimes rambling.
Lives by emails: detailed, lengthy, informative, unemotional.
Organised, efficient, with latest tools for the job and time-saving gadgets. Trophies/certificates of past successful campaigns on display.
Informal, unstructured, creative brain-storming; on desk are modern telecommunications plus fun gadgets to inspire the imagination.
A (sometimes) tidy desk with photos of family and/or pets and potted plants; likes routine, stability, team spirit.
Best computer and communications technology; collector of 'things' left on display on desk, or on shelves.
Image-conscious; dress for success, depending on what passes for success in that particular company (suit and tie, latest high-street fashion).
Smart casual, such as tailored jeans with expensive, open-necked shirt with sleeves rolled up.
Comfortable, 'lived in', such as a crumpled shirt with corduroy trousers, and a pullover.
Relaxed, such as jeans and trainers, to 'old fashioned' (three-piece tweed suit), to plain eccentric (mismatched socks).
Quick; trusts own judgement.
Collaborative - if not, can procrastinate.
Slow, cautious, logical and well-researched.
Competitive, one upmanship, keeps the market in mind.
Changeable, inconsistent. Looking for a new angle on an old idea.
Follows precendent - can be persuaded that it's needed.
Reluctant to spend; needs convincing.
A 'company person', who can 'pitch' but also self-advertise.
A charismatic showman, using a multimedia approach.
Warm, inclusive, balanced.
Well-prepared, detailed briefs presented in an understated way.
No questions were answered.Please try again.