Understanding how to communicate effectively with your target audience online, and which channels to use to connect with them, is crucial for success. Social media for instance has much to offer small-to-medium sized businesses. Thanks to low entry-costs, ease of access and a huge potential audience; it’s an attractive prospect. While using Search Engine Optimisation (SEO) well can really benefit your business if search engines rate your content.

Too often, small business owners engage in social media activity with little thought to strategy. Establishing a presence on social channels is important for almost every industry. But equally vital is how you approach your communications. Who do you want to interact with, and what do you want to achieve?

Without the answers to these questions, it is possible to invest time and energy in the day-to-day of social media – with little tangible return. Yet, there is still a huge opportunity for SMEs to use these platforms to their advantage. An opportunity which, if deployed effectively, can give you unparalleled access to existing and potential customers.

Our digital marketing guides will gather advice from industry experts on how to choose the right social media platforms for your SME, and how to make each one work for you. Every week, we’ll release a new guide, talking you through the ins-and-outs of how SMEs can succeed on platforms such as Facebook, Twitter and YouTube.

So, whether your business is already active on social media, or is just starting out read the first in our series – a Guide to using Social Media to discover how you can tap into your business’s online community.

Guides in the series

A guide to using social channels for your SME digital marketing

Facebook digital marketing guide for SMEs

Twitter digital marketing guide for SMEs

YouTube digital marketing guide for SMEs

Instagram digital marketing guide for SMEs

LinkedIn digital marketing guide for SMEs