How can you make Twitter work for your business

Some startups may feel pressure to use social media, partly out of fear of being left behind while their competitors reap the advantages of Facebook or Twitter. But merely having a social media presence without thinking carefully about what you want to do with it can do more harm than good.

Jed Hallam, Communities Director at brand consultancy VCCP, talked to us about the benefits of using social media and some tips on getting it up and running.

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