Generation Recession: a fierce new breed of business owners
This year, our DNA of an Entrepreneur Report has identified a new, dynamic breed of business entrepreneurs started during the economic downturn.
Generation Recession businesses are young, they’re determined, they’re innovative, they’re hiring, and here to stay. And we’ve uncovered some interesting findings regarding their make-up and behaviours.
They are more likely to be led by a female owner, they’re also younger and more digitally focused than their pre-recession counterparts – whether it’s launching a new product online, or using social media to connect with new customers.
These businesses are the epitome of small and brave; the tough financial climate has only increased their determination to succeed, and their optimism and attitude to growth means they likely to play an important role in boosting the economy.
We’ll be holding a Google+ Hangout later this month with a variety of businesses to further examine the differences between Generation Recession and pre-recession. Find out more on Twitter via @Hiscox (external link) and join the discussion using #GenerationRecession.
At Hiscox, we want to help your small business thrive. Our blog has many articles you may find relevant and useful as your business grows. But these articles aren’t professional advice. So, to find out more on a subject we cover here, please seek professional assistance.