Last year our US team launched an original web TV series called Leap Year that featured the successes, trials and tribulations of a group of friends when they are made redundant and decide to start their own businesses.

We are proud to announce the second series debuted yesterday. There will be ten episodes in this second roller coaster season where we will see the same group of friends scrambling to take their concept of the C3D holographic messaging prototype and turn it into a marketable product.

With the prototype finished, the next step is to get the word out on their cool new innovation. But thanks to their overly confident leader, their first media interview starts to go horribly wrong….

Start-up success or failure is largely dependent on reputation. How you talk about your business in public can have major implications for how potential customers or investors perceive you. Some people think of public relations as a page four story in a newspaper but it is much more than that. Every time you represent yourself or your brand publicly, you are influencing your reputation. That is why when you get to the point where you are getting out there and talking about your business idea you need to think carefully about what you want to get across to your audiences.

Perhaps it is a potential investor who needs to understand your business development strategy and the potential opportunity for them. They might not want to know about how the product or service will change their lives, but they will want to know about the budget and delivery times. Working through your points of difference and what messages you want to get across from the outset can go a long way to preparing you and ensuring you put your best foot forward for success.

I hope you enjoy this first episode of Leap Year.