In a media first, we are using real-time cyber attacks in the creative for our latest advertising campaign – CyberLive.
Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign. The data from them feeds into live digital posters at prominent stations, and also the image above. Each time a cyber attack occurs, it triggers a pulsing red light dot, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the image reacts.
Our aim is to raise awareness cyber risk among small business owners, promoting the role cyber and data insurance plays in aiding business recovery in the event of an attack.
You can find out more on how this was done by watching our short video.
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