Hiscox Online Art Trade Report 2017
- Online art market sales reach an estimated $3.75 billion, up 15% in 12 months.
- Traditional art businesses catch-up with their online-only rivals.
- Third-party sales channels are gaining in popularity.
- Online art sales are dominated by pieces priced below $5,000.
Hiscox Online Art Trade Report 2016
- Online art market sales see a 24% growth in 12 months.
- Traditional galleries and auction houses begin to catch up with e-commerce players.
- An overall slow-down in art sales is predicted to affect e-commerce.
- Instagram is increasingly used by artists, galleries, museums and auction houses.
Hiscox Online Art Trade Report 2015
- Value of the online art market rises from $1.57 billion to $2.64 billion.
- Online purchase of art as investment sees a growth in uptake.
- Online art auctions and marketplaces see a triple-digit growth over the year.
- 41% of respondents cite social media as driving them to an online art sales platform.
Hiscox Online Art Trade Report 2014
- Confidence in buying online grows, with price tolerance rising.
- Online-only platforms begin to build brand trust and awareness among consumers.
- The potential for e-commerce to support physical galleries is recognised.
- Christie’s and Sotheby’s online sales begin to grow.
Hiscox Online Art Trade Report 2013
- The online art market increases the potential of the lower-end of the art market.
- Limited edition prints and photography are considered the most suited to online sales.
- Traditional galleries are slow to move into the world of e-commerce.
- Artists sell directly to their fan base, without the use of intermediaries.