Influencer and Public Figure Protection


Hiscox have created Influencer and Public Figure Protection as an insurance solution for individuals who live their lives in the public eye. Whether your client is an influencer in a niche area with 10,000 followers, a footballer with multi-million pound boot deals who gives match day interviews, an industry leader who regularly participates in panels, after dinner speeches, and other public speaking engagements, or one of the UK's largest YouTubers - this product has been tailored to cover the media and contractual risks that come with their public appearances, and the content they share on their social media channels and websites.

Key features


A Hiscox professional indemnity policy includes the following cover as standard:

  • Defamation
  • Intellectual property infringement 
  • Breach of confidentiality
  • Breach of licence
  • Negligence
  • Breach of advertising statutes and codes (when brought by your client)
  • Full civil liability.

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Extra benefits of choosing Hiscox Influencer and Public Figure Protection:

  • Clear and broad breach of contract cover for promotions, endorsements and sponsorships
  • Claims arising from unauthorised access to your social media
  • Automatic cover for claims against clients (agency/brands) and their end clients (brands)
  • Subject to the Consumer Insurance (Disclosure and Representation) Act 2012 or Insurance Act 2015 (where relevant) to give the most appropriate cover possible for individuals or their commercial endeavors
  • Option to work with client's own lawyers with our prior written consent
  • Optional enhancement to add up to £50,000 of defence costs to defend regulatory investigations into ad disclosure practices. 

 

Don't let your clients make the headlines for the wrong reasons


In many of the following claims scenarios, the defence costs and indemnity payments incurred could be enough to have a significant impact on the financial well-being of the individuals – causing them to drain their savings, sell their family home, or at worst - file for bankruptcy. Influencer and Public Figure Protection can help provide security and peace of mind to your clients that their financial stability is not compromised should the worst happen.

A social influencer forgets to include #ad on sponsored posts

This causes the Advertising Standards Authority to investigate and issue an adverse ruling against the brand. The brand sues the influencer for breach of contract after suffering reputational damage. The influencer opts to settle this claim with support of our in-house counsel, and policy pays settlement amount.

An actress posts a childhood photograph to her Instagram account where it is seen by 750,000 followers

The photographer who took photo alleges he did not give permission to have his photograph shared and brings a copyright infringement claim against actress. This policy covers costs to defend copyright infringement allegation, as well as payments to settle or court awarded damages (which can be $150,000 or more in US courts).

A cricketer makes a remark during a post-match interview that their poor performance during season is due to quality of their bat

The bat company terminates endorsement deal, also brings breach of contract claim relating quality promotion. Our in-house claims team works closely with cricketer’s own counsel defend breach contract allegation, while policy funds defence counsel’s fees.

Why choose Hiscox?


1

Exceptional claims service We are extremely proud of the exceptional claims service we provide – we have consistently achieved a +77 Net Promotor Score across 2024, which means our customers are highly likely to recommend us. 

2

Award-winning service We’ve been awarded a 5-star Defaqto rating for the past 14 years. We’re also proud holders of the Feefo Platinum Trusted Service Award.

3

Hassle-free cover

Your clients can organise interest-free payments for when it suits them, with one simple monthly payment, with no administrative fees or charges.