Advertisements have been around for as long as people have been trying to attract a wider audience to see their show, use their service or buy their product. Display ads in the digital world are simply rich media ads that appear on web pages with the same objective as traditional advertising. You might hear them talked about as banner ads, pop ups and wallpapers – all different forms of display ads – but they’re used to target web users who might not actively be searching for your business.

If you want to help build your brand awareness, provide a rich, interactive experience, acquire new users or customers while driving highly targeted traffic to your website, using display ads may be a good place to start. Here’s how.