As part of our ‘Digital Trends’ series we pick the brains of industry experts to find out how they can be utilised to the benefit of small businesses.

Interesting and informative content can form a key part of your marketing strategy. It can help you to gain a reputation as an expert in your industry and keep visitors returning to your website. But it needs to be well-written and in line with your brand, says Jessica Templeton Smith, Director of Content and Media at iProspect.