Some call it the Facebook for professionals. With more than 200 million members from over 200 countries, it’s a social network where individuals – and organisations – can create profiles, connect with friends and colleagues, as well as share updates and other content.

It’s a great platform for demonstrating thought leadership and connecting with potential future employees and business to business customers.

Find out here how you can create your own company page and build content in products and services, as well as connecting to groups and attracting followers.